Digital Marketing

 

Reach the Folk Community Year-round

 

FAI will be moving all activity online this year. To keep you in front of this genre and community, we’ve developed digital marketing options to continue to bring eyes to your products, services, and (most importantly) your incredible artists.

 

 

Our Commitment

 

As always, we want you to get the most impact for your budget. Please contact Director of Development, Alex Mallett to discuss your marketing goals so we can create the best package for your needs.

 

development@folk.org

Banner Ads – Website

Home Page Banner – $400/30 days

 Placements on the main landing page of folk.org

  • In rotation with three ads, maximum
  • Approx 6k pageviews/90 days
  • Discount: $1000/90 days
  • Size: 1100px by 200px

Preview

 

Four Pages Banner – $200/30 days

 Placements on four pages: Livestream, Resources, Webinars, News

  • In rotation with three ads, maximum
  • Approx 6k pageviews/90 days
  • Discount: $600/90 days
  • Size: 1100px by 200px

Preview

 

 

About & Subpages Sidebar – $150/30 days

  • Placements on Seven Pages
  • Where visitors get key organizational information
  • In rotation with three ads, maximum
  • Approx 2k pageviews/90 days
  • Discount: $400 / 90 days
  • Size: 193px by 300px – 600px (anywhere between 300px and 600px tall)

Preview

 

 

Blog Posts – $150/30 days

  • Continually added placements
  • Where visitors get real-time updates from FAI
  • In rotation with three ads, maximum
  • Approx 2k pageviews/90 days
  • Discount: $400 / 90 days
  • Size: 1100px by 200px

Preview

 

 

Join & Subpages – $75/30 days

    • Where visitors learn about FAI membership
    • In rotation with three ads, maximum
    • Approx 600 pageviews/90 days
    • Discount: $400/90 days
    • Size: 193px by 300px – 600px (anywhere between 300px and 600px tall)

    Preview

     

     Banner Ads – Email

     

    Click here to view a sample email

     

    Email Banner Ads – Programming

    • Banner ads in emails regarding FAI’s programming (webinars, Connecting Folk, etc.)
    • 18,000 contacts
    • Two placements per email
    • Size 900 x 100px
    • $600 – top placement
    • $400 second placement
    • $200 third placement

    Email Banner Ads – Folk Chart

    • Folk Chart Email
    • 800 targeted contacts
    • Two placements per email
    • Size 900 x 100px
    • $75 – single placement
    • $250 – one month campaign (4+ emails per month)