Performing at the Conference

Official Showcases at the 2024 Conference

Official Showcases at the 2024 conference will be performed in-person at the Westin Crown Center Hotel in Kansas City, MO, USA. Applications open June 1, 2023.


Are you an artist wanting to perform your music in front of the many industry reps at our annual conference? You’ve come to the right place!

Showcases are a way for artists to show off their talents to festival and venue bookers, agents, record labels, DJs, media, and more. While Official Showcases are exclusive to jury-selected musicians, anyone can perform a Private Showcase. Artists can perform up to six (6) Private Showcase slots in addition to an Official Showcase.

Allison Russell performing at the 2020 Folk Alliance International Conference

Official Showcases

Official Showcases feature 160 jury-selected, tour-ready musicians representing diverse cultures, languages, and sound. These 30-minute sets are performed on full production stages at the in person conference. In a commitment to more equitably represent the folk community, FAI has pledged to achieve a 50/50 gender balance in programming across all stages.

To play an Official Showcase, performers must apply before the deadline and await approval. Official Showcases are not awarded more than two years in a row.

Click here to open a PDF copy of the Offical Showcase Application. Use this to prepare your application. This PDF cannot be sumbitted to Folk Alliance International. You must purchase an application using the button at the top of this page.


Private Showcases

Kaia Kater performing a Private Showcase at the 2020 Folk Alliance International Conference in New Orleans, Louisiana | Photo by Jake Jacobson

Private Showcases turn hotel rooms into listening rooms from 10:30 pm CT to 3 am CT on Wednesday – Saturday nights. These performances are more intimate, often without any amplification, and offer a unique opportunity for the artists. The rooms are very fluid, and some people cycle in and out of different performances. It is acceptable to stay for only a song or two, but please remember to be courteous to the performers!

Hosts are artists, record labels, publicists, agents, managers, state/provincial music offices, national export offices, collectives, and extraordinary fans of folk. Artists access these performances by connecting directly with presenters.

Private Showcases at the 2024 Conference

Private Showcases will take place in-person at the Westin Crown Center Hotel in Kansas City, MO.

Artists are limited to six (6) Private Showcases over the four nights. It’s the artist’s responsibility to manage this number.

Lobby Jams

Lobby jams are one of the most notable things about our conference! Music happens in all corners of the conference, and lobby jams offer a chance for artists to collaborate, explore music, and connect in authentic ways. Feel free to find other folkies, pull out an instrument, and embrace the spirit of folk together.

Postering Policy

Postering by attendees is not allowed at the host hotels. This includes any artist posters with showcase announcements. Instead, we provide digital advertising space on large TVs throughout the hotel and outside every showcase room. These digital ads can be purchased at a much lower rate than printed material and help reduce the amount of waste at our event. There is also ad space available in the conference app and printed resources. Purchase digital advertising for your showcase.

The one exception to this rule is postering by Private Showcase Hosts.View the rules for postering if you are a Private Showcase Host.