Our Audience
With delegates from around the world, our sponsors have access to the trend-setters and core community influencers of the global folk music community. By elevating your brand within our event, you also support a robust organization working on behalf of the folk community.
Estimated Conference Attendees in 2024
Email Subscribers
Conference Attendees in 2020
Average Monthly Page Views
2023 Attendee Breakdown
- Artist 49%
- Industry 26%
- Associate 11%
- Presenter 9%
- Media 6%
2023 Presenter Breakdown
- Festival 40%
- Concert Series 27%
- Venue 17%
- House 16%
Sponsor
Contact Alex Mallett at development@folk.org to build your sponsor package.
The information below is from the 2023 (last year’s) conference and subject to change for this year.
Packages
Sponsor packages are custom-built to achieve your goals and can include custom branding, acknowledgments, exhibits, and activations. By bundling types of visibility into a combined presence, we give you the highest profile for your investment.
Sponsor logo placement and recognition are dependent on the total sponsorship amount.
Bronze – $2,500 – $4,999
Silver – $5,000 – $9,999
Gold – $10,000 – $14,999
Platinum – $15,000 +
FAI’s Gold and Platinum sponsorship tiers include placement on the conference homepage and at the bottom of all conference-related emails.
Branding
Your logo on the most visible locations throughout the conference.
| Back of Badge | $5,000 |
| Lanyards | $4,000 |
| Wristbands | $4,000 |
| Volunteer T-Shirts | $3,000 |
| Instrument Check | $2,500 |
| App Lead Sponsorship | $5,000 |
International Folk Music Awards
The opening event of the conference, the International Folk Music Awards gather the largest group of attendees of any event during the conference to celebrate folk music’s industry luminaries and artists who have had outstanding achievements in the previous year.
| Title Sponsorship – Exclusive | Contact development@folk.org |
| Clearwater Award Sponsorship | $3,000 |
| People’s Voice Award Sponsorship | $3,000 |
| Song, Artist, or Album of the Year Award Sponsorship | $3,000 |
Showcases
All official showcase acts are selected through the jury process. Sponsors can encourage acts that they want on their stage to apply and then select from those acts if they are awarded a showcase. FAI will list the sponsor’s logo in all instances related to their showcase and provide onsite signage. The sponsor has the option to emcee the stage.
| Official Showcase Sponsorship – Main Stage – Exclusive | Contact development@folk.org |
| Official Showcase Sponsorship – Premium Stage | $3,000 |
| Official Showcase Sponsorship – Regular Stage | $2,500 |
| Private Showcase Sponsorship – Premium Turnkey Room | $1,200 |
Receptions
Sponsorship includes listing anywhere relevant in print, online, and onsite as well as the option to make remarks. Food is included in the reception cost. There will be a cash bar.
| Opening Reception – Exclusive | Contact development@folk.org |
| Official Evening Reception | $4,000 |
| Regional Breakfast | $2,500 |
Private Reception or Event
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$2,000 |
Events
Events within FAI serve as an introduction to your brand and a great way to get to know our community.
| Networking Sessions Sponsorship (Online or In-person) |
$2,000 |
| Closing Party Sponsorship – Exclusive | Contact development@folk.org |
| Sponsored Panel | $2,000 |
| Sponsored Webinar | $2,000 |
| Meet the Folk DJs Sponsorship | $1,500 |
Panels and Webinars
FAI selectively offers panel and webinar sponsorships, aligning content with the sponsor’s expertise. Contact Alex Mallett development@folk.org for details.
Sample Packages
Bronze – $2,500
| Bronze Sponsor Listing – folkconference.org, onsite, conference program |
| Premium Hanging Banner |
| 2 Digital Monitor Acknowledgements |
| 1 Email Banner Acknowledgement |
| Regular Booth |
| 2 registrations |
Silver – $5,000
| Silver Sponsor Listing – program book, website, onsite signage |
| Foyer Booth |
| 4 Digital Monitor Acknowledgements |
| Premium Hanging Banner |
| 2 Email Banner Acknowledgements |
| Sponsored Panel |
| 3 Conference Registrations |
Gold / Platinum
Reach out to development@folk.org . These sponsorships are highly customized.
Exhibit Hall
Contact Alex Mallett for details or purchase directly here.
The Folk Alliance International Conference features a bustling exhibit hall with 80 organizations doing business in the folk industry. Self-represented artists can purchase an artist table.
Booths are priced based on location with premium booths located in the Foyer of the Westin Crown Center Hotel. Premium booths have longer available hours and are perfect for custom activations.
Registration is a separate cost. Everyone attending the conference is subject to the member/non-member rates that can be found here.
Booth Options
| Booth Type | Dimensions | What’s Included |
Prices (Before / After Nov 1) |
| Regular Booth | 8’ x 6’ | 8’ pipe and drape, small sign, 6’ table, two chairs, and 3’ tall side walls. Located in Century B or on the Garden Terrace Level. | $600 / $800 |
| Premium Booth | 16’ x 6’ | 16’ pipe and drape, small sign, two 6’ tables, 4 chairs, and 3’ tall side walls. Located in Century B or on the Garden Terrace Level. | $1000 / $1,250 |
| Foyer Booth | 8’ x 6’ | Located in the open Foyer for maximum visibility. | $700/$900 |
| Foyer Premium Booth | 16′ x 6′ | Large footprint, located in the open Foyer in a prime location for maximum visibility. | $1,500/$2,000 |
| Artist Table | — | 6’ table, two chairs, small sign. No pipe and drape included. Available to self-represented artists only. | $300 / $400 |
Conference Acknowledgements
Promote your artist or organization at the conference! Contact Alex Mallett (development@folk.org) to confirm your acknowledgements.
Prices are in USD.
Digital
FAI offers year-round acknowledgments on our website and through our email list. Click here to view.
On-site Installations
Elevator Skins
Elevator skins cover the full outside of an elevator door. Designs open in the middle of your artwork.
Floor Decals
Floor Decals will be placed near prime foot traffic locations: Registration, Elevator Banks, and Showcase Rooms.
Premium Hanging Banners
Hanging banners are printed by the sponsor. FAI will hang your banner above the lobby or garden terrace level on the first and second floors.
Deadlines
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- Reservations by Tuesday, January 9, 2024
- All Decal Artwork Due Tuesday, January 23, 2024
- If shipping a banner it must be received one week before the conference
- Shipping details will be shared closer to the event
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| Installation Type | Specs / Description | Early Price | Regular Price (after Nov. 1) |
| Elevator Skin – Lobby Level Premium |
Best placement on Lobby Level – 2 available
|
$1,600 | $1,700 |
| Elevator Skin – Lobby Level | (Same Specs as above) | $1,400 | $1,600 |
| Elevator Skin – Ballroom Level Premium | Best placement on Ballroom Level – 2 available | $1,400 | $1,600 |
| Elevator Skin – Ballroom Level | (Same Specs as above) | $1,200 | $1,400 |
| Elevator Skin – Private Showcase Level – 5th, 6th, or 7th Floor | (Same as Lobby Level above) | $900 | $1,100 |
| Elevator Skin – Inside Poster |
Placed at eye-level inside conference elevators 13” w x 18” h, 300dpi |
$500 | $600 |
| Column Wrap |
Covers one side of a prominent Column on the Lobby Level 38-⅛” x 86-¼”, 300dpi, no bleed |
$1,100 | $1,300 |
| Floor Decals | 24” w x 24” h, 300dpi | $500 | $600 |
| Premium Hanging Banner (sponsor provides) | Up-to 4’ tall and 6’ wide. | $800 | $1,000 |
On-site Digital Monitors
Large video screens are placed throughout the conference displaying acknowledgements, schedules, and information. The schedule for the day is listed on the right side of the screen and your artwork will be in rotation with no more than 80 other acknowledgments on the left side. Each acknowledgement is displayed for approximately 8 seconds each time, so keep the design simple.
Deadlines
- Digital Monitor Artwork Due: January 23, 2024
- Upload artwork here.
| Type | Specs | Early Price (by Nov 1) | Regular Price |
| Digital Monitor Acknowledgement | 748px w x 972px h, 72dpi | $80 | $100 |
Year-Round Acknowledgements
Please contact Director of Development, Alex Mallett to discuss your marketing goals so we can create the best package for your needs: development@folk.org
Click here for Conference Acknowledgements
New! Retargeting Acknowledgements
FAI targets our email list and website visitors through retargeting display acknowledgements across the web.
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- Costs starts at 33,000 impressions over 2 months – $1000
Click here for more information on Retargeting
Folk.org Acknowledgements
Homepage Banner
Placements on the main landing page of folk.org
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- Approx. 2k page views/month
- Size: 728px by 90px
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High Traffic Pages Package
Placements on over 20 of our most visited pages, including: Livestream, Resources, Webinars, News, About pages, Blog posts, and FAI membership pages.
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- Approx 2k pageviews/30 days
- Sizes: 728px by 90px (Banner) and 160px by 600px (Skyscraper)
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Pricing – Folk.org Acknowledgements
| Early Price (before Nov. 1, 2023) | Regular Price | |
| Homepage Banner | $500/30 days | $600/30 days |
| High Traffic Pages Package | $400/30 days | $500/30 days |
| Folk Chart Webpage | $250/30 days | $300/30 days |
Email Acknowledgements
Email Banner Acknowledgement
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- Banner acknowledgements in emails regarding FAI’s programming (webinars, Connecting Folk, etc.)
- 18,000 contacts
- Size 728px x 90px
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Folk Chart Email Acknowledgment
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- Folk Chart Email
- 800 targeted contacts
- Two placements per email
- Size 728px x 90px
- $250 – one month campaign (4+ emails per month)
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Pricing – Email Acknowledgements
| Early Price (before Nov. 1, 2023) | Regular Price | |
| Email Banner (per placement) | $400 | $500 |
| Folk Chart Email (per month) | $250 | $300 |