Advertise
Promote your artist or organization at the conference! Contact Alex Mallett (development@folk.org) to confirm your ads.
Advertising prices increase after November 1. Prices are in USD.
Digital Advertising
FAI offers year-round advertising on our website and through our email list. Click here to view.
Print Advertising
Program Book
Click here to view the 2020 program book.
The program book serves as the guide to all official conference activities. This year programs are opt-in with registration. There will be additional program books available onsite.
Deadlines
- Ad Reservations: December 8, 2021
- Ad Artwork Due: January 12, 2022
- FAI will send a form to upload your artwork as a PDF
| Ad Type | Specs | Early Price | Regular Price (Nov. 1) |
| Outside Back Cover | 8” w x 10.5” h (8.5” w x 11” h with bleed; 7.5” w x 10” h safe area.) | $2,500 | $3,000 |
| Inside Back Cover | 8” w x 10.5” h (8.5” w x 11” h with bleed; 7.5” w x 10” h safe area.) | $1,500 | $1,800 |
| Inside Front Cover | 8” w x 10.5” h (8.5” w x 11” h with bleed; 7.5” w x 10” h safe area. | $1,500 | $1,800 |
| Full Page | 7” w x 9.5” h; no bleed | $1,000 | $1,200 |
| ½ Page | 7” w x 4.7” h; no bleed | $600 | $750 |
| ¼ Page | 3.4” w x 4.7” h; no bleed | $400 | $500 |
| Artist Highlight | No artwork is needed. A colored background will be used to highlight your official showcase artist bio in the program book. | $50 | $75 |
Pocket Guide
Pocket guides serve as the go-to print reference to all performances.
Deadlines
- Ad Reservations: January 20, 2022
- Ad Artwork Due: January 27, 2022
- FAI will send a form to upload your artwork as a PDF
| Ad Type | Specs | Early Price | Regular Price (Nov. 1) |
| Cover Logo | Please send your logo as an .eps or .ai file. | $3000 | $3500 |
| Outside Back Cover | 6” w x 9” h (6.5” w x 9.5” h with bleed, 5.5” w x 8.5” h safe area) Color, CMYK | $2000 | $2400 |
| Inside Back Cover | 6” w x 9” h (6.5” w x 9.5” h with bleed, 5.5” w x 8.5” h safe area) Color, CMYK | $1500 | $1800 |
| Inside Front Cover | 6” w x 9” h (6.5” w x 9.5” h with bleed, 5.5” w x 8.5” h safe area) Color, CMYK | $1500 | $1800 |
| Large Ad | 5.25” w x 5.68” h, no bleed, B&W. | $1000 | $1200 |
| Small Ad | 5.25” w x 2.24” h, no bleed, B&W. | $600 | $750 |
| Artist Highlight | No artwork is needed. A colored background will be used to highlight your bio in the guide. | $50 | $75 |
On-site Installations
Elevator Skins
Elevator skins cover the full outside of an elevator door. Designs open in the middle of your artwork.
Floor Decals
Floor Decals will be placed near prime foot traffic locations: Registration, Elevator Banks, and Showcase Rooms.
Premium Hanging Banners
Hanging banners are printed by the sponsor. FAI will hang your banner above the lobby or garden terrace level on the first and second floors.
Deadlines
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- All Decal Artwork Due: January 20
- If shipping a banner it must be received by February 15, 2021
- Shipping details will be shared closer to the event
| Ad Type | Specs | Early Price | Regular Price (Nov. 1) |
| Elevator Skin – Lobby Level / Ballroom Level | Art size: 22”w x 40”h at 300dpi, send as .pdf | $1,200 | $1,400 |
| Private Showcase Elevator Skin – 5th, 6th, or 7th Floor | Art size: 22”w x 40”h at 300dpi, send as .pdf | $800 | $900 |
| Elevator Skin – Inside Poster | 13” w x 18” h, 300dpi | $500 | $600 |
| Floor Decals | 24” w x 24” h, 300dpi | $500 | $600 |
| Premium Hanging Banner (sponsor provides) | Up-to 4’ tall and 6’ wide. | $500 | $600 |
On-site Digital Monitors
Large video screens are placed throughout the conference displaying ads, schedules, and information. The schedule for the day is listed on the right side of the screen and your ad will be in rotation with no more than 80 other ads on the left side. Each ad is displayed approximately 8 seconds each time, so keep the ad design simple.
Deadlines
- Digital Monitor Ad Artwork Due: December 20
- Upload ad artwork here.
| Ad Type | Specs | Early Price | Regular Price (Nov. 1) |
| Digital Monitor Ads | 748px w x 972px h, 72dpi | $80 | $100 |
Pathable Banner Ads
Advertising will be available in the Pathable online conference platform to reach a virtual conference audience.
| Ad Type | Specs | Early Price | Regular Price (Nov. 1) |
| Pathable Banner Ad | 400 px w X 220 px h, 72dpi | $400 | $500 |