Vision
The vision for the next 3 years includes:
- being an advocate for the folk music community,
- thoughtful intentional growth,
- a respected organization within the music industry, and
- continuing to produce high profile meaningful events.
The following are the strategic objectives (and associated goals) to help move towards the vision:
Objectives
Building a Strong Relevant Board
- Develop strategies to prepare new board members for active participation and to gain insight from
exiting members - Develop future leaders and leadership
- Activate Advisory Board
- Build Board contribution strategy
- Diversify Board regarding age, ethnicity, and nationality
- Create diversity strategy
Expanding FAI Reach and Impact (Brand and Outreach)
- Activate regional and local strategy
- Create local events with board member
- Increase presence in international community
- Conduct high level meetings with industry
- Actively promote community as centerpiece
- Provide events with higher profile industry contacts and artists
- Raise visibility of brand: Grammys; radio charts
Engaging and Retaining Membership (Membership)
- Develop strategies for membership retention
- Develop strategies to retain “successful” artists continually engage artists and industry throughout
all stages of their careers - Identify and implement effective communication strategies with members
- Improve web educational offerings
- Provide members with research to help them make data-driven decisions
- Develop membership diversity
Building Systems and Mechanisms for Growth and Sustainability
- Cultivate a sustainable donor base
- Institutionalize advocacy work (staff)
- Monitor conference locations regarding benefits/risks, etc.
- Build systems for a “365” (year-round) organization
Challenges
Challenges to address include:
- funding with a holistic approach,
- expanding and institutionalizing advocacy work,
- clarifying board and staff roles,
- bringing on new systems to manage high profile events,
- international travel barriers,
- helping new members enter FAI,
- and retaining members