What is a Private Showcase?
Private Showcases are what makes Folk Alliance International Conferences unique. Wednesday through Saturday, floors of hotel rooms transform into unique, intimate stages where acts from around the world share incredible music.
Anyone registered for an FAI Conference can perform a Private Showcase or host a Private Showcase Room. All Private Showcases are exclusive to conference registrants. Connect with the global folk music industry one room at time, as you visit hundreds of incredible concerts, jam sessions, and dances every night.
Every moment of FAI is memorable, but Private Showcases unforgettable.
When and where?
Private Showcases take place Wednesday, Feb 19 through Saturday from 10:30 pm ET to 3 am ET at Le Centre Sheraton Montreal Hotel, 1201 René-Lévesque Blvd W, Montréal, Quebec H3B 2L7, Canada, primarily in guest rooms and suites.
Conference attendees can find all Private Showcases listed in the Conference App or Pocket Guide booklet.
Performing a Private Showcase
- Acts are limited to performing a maximum of six (6) Private Showcases over the four nights of the conference.
- Private Showcases are acoustic (no amplification or sound systems in standard rooms, with limited sound reinforcement in the suites and premium rooms)
- Drum kits and bass drums are not permitted in Private Showcase rooms or suites. Percussion may be used judiciously and must not disturb any adjacent rooms
- Private Showcase durations and formats vary widely based on the host. Some rooms are in the round – some are even jam sessions.
- Keep in mind that Private Showcase Rooms will vary in size, from a typical 2-bed hotel room to the larger suites.
Please contact our office at fai@folk.org if you have any questions about the process.
Getting booked for a Private Showcase
In order to play a Private Showcase, you must be registered for the conference. Then a Private Showcase Host must book your act for their room. Check the list at the bottom of this page (updated weekly starting mid-September) to see all confirmed hosts. If contact information is provided for a Host, they are accepting submissions from artists.
- Research the Private Showcase Host list and send a direct, personalized email. Do not bulk email Hosts.
- Your personal email should be concise and include contact info, # people in your band, geographic location, a short bio, and link to a performance video.
- Some hosts charge a nominal fee to help underwrite the costs of the room and hospitality. Average fees run between $20-$30 per slot. Many do not charge, and some trade slots for performance slots in other rooms.
- Start early! Available space is filled quickly.
- Artists are limited to six (6) Private Showcases over the four nights of the conference. It’s the artist’s responsibility to manage this number.
How do I market my Showcases?
Sharing your showcase times with other attendees is encouraged! There are thousands of Private Showcases every year, so artists get creative to promote their Official and Private Showcases. Here are some do's and don'ts:
Don't...
- ... Don't send mass emails to attendees – we can all tell when we're receiving an email en masse. These impersonal bulk emails are against our Terms and Conditions (and are annoying and more likely to be ignored).
- ... Don't hang posters or leave postcards around the hotel – only Private Showcase Hosts are allowed to poster (and only on the Private Showcase floors). Others will be removed. Don't waste paper! Please respect the space.
Do...
- ... Create postcards or business cards with your showcase times – a well-made card with a nice photo, clearly readable times, and links, helps people remember your face and showcase. Make sure that your times are correct (i.e. "2 am Friday Night" is easier to understand than "2 am Friday" or "2 am Saturday").
- ... Tag @folk_alliance (Instagram) or @folkalliance (everywhere else)! We want to help you promote your showcase, and we'll try to share your post with our audience!
- ... Purchase digital advertising or an artist table at the Exhibit Hall. Before the conference we send many emails to our audience. Buying email ad space is a great way to reach our audience – even those who aren't attending! During the conference, each room with daytime programming (panels, workshops, etc.) features a giant screen displaying the schedule. Purchase a digital screen ad to get displayed on all of these screens next to the schedule.
Book a Private Showcase
Hosted by FAI
Folk Alliance International will host a few private showcase rooms: First-Timers Room, Traditional Music Room, and other partner rooms. These rooms are on the Private Showcase floors and are available to any conference registrant Placement is first-come, first-serve.
Please note: All hosted rooms are fully booked.
Hosted by Conference Attendees
How to Book a Private Showcase Hosted by Conference Attendees
Use the host’s contact below to send a direct, personal email (refrain from sending bulk!). Your personal email should be concise and include a link to a performance video, short bio, and contact info.
Start early! Rooms fill up extremely fast. Additional rooms will be added. The host list will be updated every week or two, so check back often.
Room Name
Host
Room #
Contact
ALL MUSIC STARTS LOCAL
ALL MUSIC STARTS LOCAL & Rigby Summer Music
The Bose Listening Lounge "After Hours" hosted by KC Turner Presents
BOSE CORPORATION
Borealis, Toronto Blues Society & Meriläinen Müsic
Catbird Music
Folkin' Genius Lounge by Woodstove Music & Arts Festival
Cumberland Culture & Arts Society
The Big O Room presented by the Threehouse
Dlp Musique
FARM - Midwest Regional Folk
Folk Alliance Region Midwest
Sober Room by Geneviève Racette and InTempo Music
InTempo Musique
Kari Estrin Badass Women Showcase
Kari Estrin Management & Consulting
Folquébec & Mundial Montréal & Global Toronto
Mundial Montréal
The Soul Stage: Folk from Louisiana & Memphis
Music Export Memphis
Pandora AMP Presents: An Evening of Harmony & Hymn
Pandora AMP / SXM
Montréal Full Blast
Résonances & Festival Trad Montréal
Sounds Australia & New Zealand Music Commission
Sounds Australia
SOUTHWEST REGIONAL FOLK ALLIANCE
Southwest Regional Folk Alliance (SWRFA)
Shamus Records: Good Vibes Live
TRO Essex Music Group / Shamus Records
The Black American Music Summit
The Black American Music Movement
The Alberta Room
The Bow Valley Music Club/The Calgary Folk Club
The Daydream Room
The Greensboro Sound Artist Co-Op
It's a Musical Life with The Magnolia Janes
The Magnolia Janes
Covering Your Friends / Philadelphia Folksong Society
Urban Acoustic Music
True Stories & Tender Songs presented by Richard Flohil and VK Artist Promotion & Bookings
VK Artist Promotion & Bookings
